I’m passionate about using creativity in retail to tell compelling visual stories through product. For high-quality and luxury brands, visual merchandising isn’t just about display—it’s about crafting an entire experience. Every detail matters: from the way products are presented to how customers interact with store staff, the goal is to evoke a sense of luxury and intention at every touchpoint.
My cheesy little take on visual merchandising is that I like to think of the store as my canvas and the products are my paint. Through thoughtful design, strategic placement, and a keen eye for aesthetic balance, I strive to create immersive environments that elevate the brand and captivate the customer.
During my time at Patagonia and Vail Resorts, I expanded my skills by leading monthly visual merchandising calls with teams across other branded stores, including Salomon, The North Face, Columbia, and Oakley. In this role, I provided ongoing support, sharing best practices and helping resolve any visual merchandising or inventory questions to ensure brand consistency and impactful presentations across all locations.
ashley mccoll 